The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity
By
Wade Bryant, Vice President, Sales & Marketing, Americas
In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel’s brand identity in addition to increasing booking rates and guest satisfaction...
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