We Never Settle for Anything Less Than the Best in the World

Empowering Vibrant Differences, We Embrace Unique Cultures and Heritage.

Africa, Middle East and Asia. Three vibrant and diverse regions on a journey to redefine hospitality by setting new standards of excellence. Each of the three regions have two things in common. First, each is rich in culture, history, and natural beauty. Second, each represents a significant growth opportunity for innovative hospitality solutions.

Our strategy for success, as we continue to expand our footprint in these regions, is deeply rooted in our core values: Passionate, Real, Inspiring, Dynamic, and Excellent. These values guide every decision we make and every action we take, ensuring that we consistently exceed the expectations of our guests and stakeholders.

As true Hotelitarians, our mission is to energize our teams and properties through a comprehensive approach that integrates people, product, planet, and profit. This holistic strategy not only aims to enhance our operational excellence, but also to make a positive impact on the communities we serve and the environment we cherish.

Countries We
Operate In:

Number of
Active Projects:

Number of
Hotelitarians:

1500+

two co-workers making heart shapes with their hands

four co-workers making heart shapes with their hands

We Are Hotelitarians

The Visionaries Behind the AMEA Region

Our AMEA team brings a wealth of experience and expertise to the table. Driving innovation and excellence across every aspect of our operations.

Leadership

Business Development

Hotel Operations

Food & Beverage

People & Culture

Sales & Marketing

Advisory

Revenue Management
& Reservations

Finance

Development & Design

The Science of Hospitality

Valor Advisory offers a comprehensive suite of services, including turnkey development project management, asset management, operations consulting, strategic planning, branding, bespoke marketing services, sales and reservations representation, market surveys, and profit improvement plans. We also specialize in human capital and training support, food and beverage consulting, and conceptualization. Whether it's a hotel opening, refurbishment, conversion, or turnaround project, we create master plans tailored to each client’s unique risk and return objectives, ensuring efficient and strategic support, resource mobilization, and change management.

At Valor, we take a bespoke approach to every project, considering the socio-economic, socio-political, and competitive landscape of each location before delivering practical and sustainable growth strategies. Our work spans from destination restaurants to luxury game lodges across Africa, providing end-to-end solutions from construction and design to market segmentation, financial structuring, F&B concepts, IT infrastructure, and recruitment of opening teams. Our projects, often bound by NDAs, are executed discreetly and effectively, with a focus on delivering value for hotel owners, managers, and developers.

Learn more about Valor Advisory below.

Finance

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Improvements

•

Sales

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Finance

Accurate and timely financial information is essential for a hotel's success. Valor Advisory provides Independent Business or Financial Reviews that offer deep dives into a hotel's financials, delivering data-driven insights and innovative strategies for turnaround or improved performance. Our interventions include adjusting operating costs to market demand, controlling project budgets, setting up and monitoring accounting systems, and producing detailed management reports. We also offer strategic cost reduction programs, revenue improvement strategies, financial risk management, and quick health checks to guide investment or operational decisions, ensuring financial wellbeing and good corporate governance.

Improvements

Having an independent, professional eye to benchmark your hotel operations against international standards offers peace of mind and ensures optimal performance. Through property visits and constructive engagement with your management and staff, we provide tailored operational reports that align with your hotel's unique positioning. Our expertise covers all aspects of hotel operations, focusing on enhancing standards, safety, guest satisfaction, and compliance with local regulations. We help you refine your operational strategy, improve service standards, and elevate your brand, ensuring you retain and grow your guest base while standing out from the competition.

Human Resources

We offer tailored HR advisory services designed specifically for the hospitality industry, focusing on energizing and motivating teams to enhance guest experiences and build your hotel brand. Our comprehensive services include talent acquisition, innovative onboarding, extensive training and development, performance management, market remuneration advice, and change management. We streamline the relationship between staff and brand standards, ensuring alignment with SOPs and guest feedback. Understanding the importance of attracting and retaining top talent, our HR solutions are crafted to engage and empower employees, driving the success and growth of your hospitality business.

Sales

We provide tailored HR advisory services for the hospitality industry, focusing on energizing teams to enhance guest experiences and strengthen your hotel brand. Our offerings include talent acquisition, innovative onboarding, training and development, performance management, market remuneration advice, and change management. We ensure alignment between staff and brand standards by streamlining SOPs and leveraging guest feedback. Recognizing the importance of attracting and retaining top talent, our HR solutions are designed to engage and empower employees, driving the success and growth of your hospitality business.

IT

As technology advances and the world becomes more connected, ensuring seamless connectivity in your hotel is crucial. We offer comprehensive network design tailored to your technical and budgetary needs, including Ethernet-structured cabling and data network installations. Our Network Deployment and Integration services optimize and integrate your hotel's IT infrastructure, supported by internationally experienced IT engineers who handle complex challenges such as PABX, communication systems, IPTV, PMS, and access control systems. We also manage point-of-sale systems, digital signage, desktop environments, and security systems, with additional support for building management systems to enable remote monitoring and energy savings. Full training and technical audits are also available through our partners.

Making a World of Difference

Through our decades-long experience, we’ve collected innovative hotel-building and management practices. See for yourself with these featured projects from our portfolio.

Click below to learn more about our most current properties.