For Julien Bergue, Co-founder and Managing Partner of Valor Hospitality Partners AMEA, Uzbekistan represents one of the most promising emerging markets in global hospitality - a country on the cusp of transformation and rich with untapped potential. With the nation’s tourism strategy focused on attracting international visitors, improving infrastructure, and enhancing its cultural appeal, Bergue sees Uzbekistan and the wider Central Asian region as fertile ground for sustainable investment and hospitality innovation, representing a solid opportunity for investors seeking long-term growth in one of the world’s most promising emerging markets.

“Uzbekistan stands at an exciting crossroads,” Bergue said. “The government’s progressive approach to tourism development, combined with growing investor confidence and a clear vision for the future, makes it a market ready for international brands and professional management expertise. Our goal at Valor Hospitality Partners is to bring the best of global hospitality standards while celebrating and preserving the country’s distinctive character and heritage.”

This vision takes tangible form in the upcoming Mercure Tashkent, a partnership between Valor Hospitality Partners, Accor, and Globus Hotels. Scheduled to open in November 2025 in the capital’s vibrant Mirabad district, the property is set to introduce an elevated standard of service and design to Uzbekistan’s hospitality landscape. The 122-room hotel combines contemporary style with subtle local influences and will feature premium amenities including a conference hall, fitness centre, indoor swimming pool, and refined dining options. The opening will create an abundance of new jobs, an embodiment of Valor’s ongoing commitment to developing local talent and supporting economic growth across Central Asia.

Bergue believes that Valor’s presence in Uzbekistan will not only enhance guest experiences but also empower investors. Bergue commented: “What we offer investors in Uzbekistan and the broader Central Asian region is our proven expertise in maximising asset value through intelligent, hands-on management. We understand how to align global operational standards with local market realities, ensuring that each property delivers strong financial returns while contributing meaningfully to community development.”

Beyond Uzbekistan, Valor Hospitality Partners has played a transformative role around the world through strategic collaborations with leading investors and developers. By leveraging its expertise in full-service hotel management, Valor has helped elevate operational standards, optimise investment performance, and enhance guest experiences across a diverse portfolio of properties from 5-star to boutique hotels. These partnerships have strengthened the hospitality ecosystem, supporting sustainable growth, creating employment opportunities, and raising benchmarks for service and quality throughout the industry.

With an award-winning portfolio across four continents, Valor Hospitality Partners brings deep operational expertise and a results-driven philosophy to new markets, focusing on maximising investment value while enhancing efficiency and quality. As it expands strategically across the Middle East and Central Asia, the company remains committed to helping investors and developers create lasting value through world-class guest experiences that reflect the distinct character of each destination, with its journey now taking shape in Uzbekistan.