ATLANTA, May 7, 2024 – Leading global hospitality management organization, Valor Hospitality Partners, announced the grand opening of Cloudland at McLemore Resort Lookout Mountain, Curio by Hilton, marking a significant milestone in the company's expansion and a historic moment for the North Georgia mountain landscape. Cloudland is Valor Hospitality’s second resort property in North America, joining the award-winning Lodge at Gulf State Park, a Hilton Hotel in Gulf Shores, AL. The property is situated at 2,300 feet of elevation among the 800-acre landscape of McLemore Resort that includes two world-class Rees Jones and Bill Bergin designed golf courses, a beautifully curated clubhouse, state-of-the-art practice facilities and activities for everyone. This is the culmination of 15 years of dedication by Scenic Land Company and the unwavering belief and vision of Valor Hospitality.

Developed by Scenic Land Company, Cloudland’s arrival at McLemore Resort marks a historic milestone for the area, as it becomes the first hotel built on Lookout Mountain since the Great Depression. In partnership, FlickMars Interior Design from Dallas, Texas collaborated with Scenic Land Company and Valor Hospitality’s design and development team to create and incorporate elevated finishes across the property—combining uncompromising service with rustic craftsmanship and comfort.

"This project marks a pivotal point in Valor Hospitality’s global portfolio expansion and our resort management in the North American market," said Euan McGlashan, global co-founder and CEO of Valor Hospitality Partners. "Cloudland at McLemore Resort demonstrates our core values of innovation, dedication, and a relentless pursuit of excellence for each and every single guest. It serves as a beacon of our unwavering commitment to shaping the future of hospitality and solidifying our position as a global leader in the industry. For me, it’s a personal triumph after being involved at McLemore for over 14 years and having started my career in the USA, arriving here in the summer of 2000 as Managing Director of an independent luxury golf resort in Georgia."

Cloudland at McLemore Resort heralds a new era of luxury for leisure and business travelers, with 245 guest rooms, including 19 suites and an impressive 20,000 square feet of state-of-the-art meeting and event space, making it the largest project of its kind in the region. This expansive facility is complemented by an array of amenities designed to enchant and captivate visitors:

• Dining Experiences: Four restaurants created by SAVOR, Valors' leading F&B arm, —Auld Alliance, Croft, The Pocket and The Creag—allow guests to enjoy hand-crafted meals and curated cocktails. Additionally, Cloudland boasts a Skyside with smaller bites and refreshments and unobstructed views for miles.
• Infinity Pool: A cliff-edge infinity pool invites guests to float among the clouds while soaking in panoramic views.
• Wellness Amenities: Guests can enrich their mind, body and soul through amazing experiences, classes, scenic hikes, road cycling, mountain biking, caving, hang gliding and guided excursions at Cloudland. Wind down in the tranquil Selah Spa or experience the thrill of a lifetime exploring area attractions with breathtaking views and towering waterfalls. Additionally, the 24-hour Cloudland Fitness Center is fully equipped with state-of-the-art Precor fitness machines, free weights, and a Peloton spin room.
• Championship Golf Courses: Cloudland’s iconic offerings include access to an 18-hole championship Highlands course, 6-hole short course, and highly anticipated second 18-hole course designed by Bergin and Jones, named The Keep.
• The Highlands Course, redesigned by Bergin and Jones, is an 18-hole championship layout boasting one of golf's most exhilarating finishing holes, recently recognized by Golf Digest as the best finishing hole in the USA built this century.
• The six-hole Cairn short course is perfect for those wanting to hone their games or enjoy a quick round with a wedge and putter.
• The Keep, a second championship layout, has already been lauded by Forbes, GOLF magazine, GolfPass and LINKS Magazine as one of 2024’s best new courses to be built. Opening in late summer of this year; this mountain gem is set to be one of the greats in the USA and in the world.

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"Every portion of the McLemore Resort community has been intentionally planned and curated with excellence in mind," said Craig Strickler, president of Valor Americas. "Our design team has meticulously woven together elements that cultivate a sense of belonging and connection and our commitment to excellence permeates every aspect of McLemore Resort, fostering an environment where impact, inclusivity and enjoyment converge seamlessly."

Just 30 minutes from Chattanooga and conveniently accessible from major metro areas such as Atlanta, Birmingham, Knoxville, Louisville, and Nashville amongst others, Cloudland at McLemore Resort promises guests an unparalleled retreat immersed in natural beauty and luxury.

"As we open Cloudland at McLemore Resort, the significance for the Lookout Mountain community cannot be overstated," said Duane Horton, president of Scenic Land Company. "This is the first hotel for the region since the 1920s and our vision is to maintain the beauty of Lookout Mountain while creating an escape where people stay for business, celebrations and life’s best moments."

For more information on Cloudland at McLemore Resort, visit Cloudland at McLemore Resort.</a>